Strategic Analysis of dual sourcing and dual channel with an unreliable alternative supplier

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主講人簡介:牛保莊,華南理工大學工商管理學院教授,博導,2017年度教育部“青年長江學者”,2018年國家優青。廣東省政協委員。本、碩、博分別畢業于山東大學、華南理工大學和香港理工大學。目前已在運營管理領域發表頂級期刊論文10篇,包括MSOM  2篇,POM 5篇,TRB  3篇,另有28篇文章發表在EJOR, Omega等知名期刊。任MSMSOM, POM, TRB20余種重要期刊審稿人。獲中國管理學青年獎,廣東省哲學社會科學優秀成果二等獎(排名第1)三等獎(通訊作者)各一次,中國決策科學青年科技獎等多個獎項。

講座內容:In today's increasingly interconnected world, co-opetition due to the introduction of dual sourcing (for alternative supplier) and dual channel (for alternative profit) has emerged as a new business practice among the high-tech firms. The boundaries between cooperation and competition have been becoming vague, where rivals engage in collaborative activities.  This study develops an analytical model to investigate the dual sourcing decision of the original equipment manufacturer (OEM) in the presence of a competitive supplier (i.e. frenemy) as well as a non-competitive supplier who nevertheless suffers from unreliable production technology. We also investigate the competitive supplier's dual channel decision if it prefers operating both component-selling business and self-branded business. Finally, we investigate the credibility of competitive supplier's threat to stop supplying the components to OEM as a response of OEM's engagement of a new supplier. We show that the termination of component-selling business by competitive supplier is a non-credible threat to prevent OEM seeking the alternative supplier.